Jio Prime Membership for 99 Rupees Per Year | Free Data and Voice calls for rs 303 per month
After garnering a massive 100 million subscriber base in a time frame as low as 170 days, Reliance Jio swept through Indian telecom market like a freak wave, tossing biggies like Vodafone, Bharti Airtel and others in a way as if they were mere straws in a vast ocean.
Jio Prime Membership Cost
Now, Mukesh Ambani – the Managing Director and Chairman of RIL (Reliance Industries Limited) – has come up with another weapon to lock in the massive user-base the telecom operator managed to get after its commercial launch. The company is now offering what is known as ‘Reliance Jio Prime Membership’. The yearly subscription fee for this membership is INR 99.
For this subscription fee, Jio will extend the “Happy New Year” offer it gave to its users for an extended period of 12 months.
While that’s the subscription fee, the users will also need to pay another INR 303 a month to enjoy all the freebies that Reliance Jio has been offering. If broken down to a daily cost, the subscribers will be charged INR 10.10 per day. For some people, that doesn’t even cover the cost of a single cigarette.
Enrolling for Jio Prime
This offer from RIL is applicable for all 100 million users that have already subscribed for Jio. However, anyone else who wants to get Jio and enjoy all the benefits that the telecom operator is offering, one needs to subscribe within the time frame March 1, 2017 to March 31, 2017. Enrolment process is very simple and there are three ways one can use to enroll for this new offer. They are:
- One can download Jio’s official app known as ‘My Jio App’ and enroll.
- One can directly visit jio.com website and enroll.
- One may also physically visit a Jio store (brick and mortar store) and complete the enrolment process.
What will Jio Prime offer? When will Prime offer start?
Subscribing to Jio Prime will allow users to:
- 1 GB free data each day. Of course, it will be 4G data.
- Free calls (voice) to any other network that operates in India.
- Free access to:
- JioXpress News
Apart from these benefits, subscribers of Jio Prime will be given new offers that will be created by RIL and participating companies.
Prime Offer has actually started. Subscriptions are open. However, the Prime membership plan will be activated only on April 1, 2017 and will continue for 12 months. That is, the Prime membership will end on March 31, 2018. Just in case you are having tough time remembering the dates, remember that the Jio Prime Membership will remain active for fiscal year 2017-2018 (1st April, 2017 to 31st March, 2018).
Why suddenly Prime membership?
Those who are already using Jio know that the “Happy New Year” offer that the company gave is about to expire. The expiration date for the offer is March 31, 2016.
RIL is well aware that once the offer comes to an end, many users may quit using Jio because they will have to pay for the services. In order to retain the subscribers and get them into a habit of paying for Jio services, the Prime membership looks like a good bait because all the services will be available for a very low price, which otherwise would have cost a fortune to the end users.
What about competing telecom operators?
Of course, Jio’s aggressive marketing strategy is a big concern for other telecom operators however, network reliability is a major concern for Jio for now. In order to serve its 100 million user base, RIL has to depend on base station of other telecom operators for now. To counter that problem, Reliance is planning on increasing its base stations in days to come.
On the other hand, competitors like Bharti Airtel may not like the aggressive strategy of RIL Jio and hence, once the Prime membership rolls out from Jio, experts think that domestic competitor like Bharti Airtel will roll out some aggressive plans, especially in data and voice call segments. Of course, Airtel already has a robust network to beat Jio and the telecom major Airtel may just use that to its leverage to counter the Jio threat. Remember, it is not always freebies that attract people. Educated and sensible end users always think of reliability first and freebies second.