Nukkad Natak to promote Sukanya Samriddhi Yojana
All during their service time, the employees of Ludhiana post offices would have never imaged that they would once have to show their acting skills and that too as a part of their jobs. Yes, this is true. To promote Sukanya Samriddhi Scheme, the post office staffs of Ludhiana post offices are asked to perform Nukkad Natak at various public places.
Sukanya Samriddhi Scheme is quite beneficial for the girl children below the age of 10 years since it assures that a lump sum amount would be received at the time of their marriage or higher education if their parents can keep investing even petty amounts to their Sukanya Samriddhi Accounts.
To promote the scheme, post offices employees were seen doing Nukkad Natak at various places in Ludhiana including, Akalgarh Market, Sarabha Nagar Market and Rose Garden.
At the same time, the employees of the post offices were not really happy with the decision of postal department. After all they are not professional artistes and this is certainly not a job they were hired for.
Some of them complained that they are not happy with this Nukkad Natak thing and that professional artists should have been hired for such campaigns. Few female employees refused to be a part of the Nukkad Natak from post office Bhadaur House, when they were asked to perform at the streets near Mata Rani Chowk.
One of the female employees said that they agree that Sukanya Samriddhi Scheme is an excellent scheme for girl child that would secure their future, however, asking employees and specially female employees to do street plays to promote this scheme is absolutely irrelevant and out of the place. In continuation, some of the female employees have also been asked to visit door to door and promote the scheme to bring maximum account holders to the post offices.
Employees from post offices in Ludhiana believe that doing street plays and moving door to door is not a part of their job and professionals should be rather hired to carry out such door to door campaigns.
On the other hand, a senior post master of Ludhiana mentioned that employees were not forced into doing street plays and visiting door to door except for the fact that such move would only increase awareness about the scheme and such extra duties would only add value to the overall services that post offices are providing.